09/13/07 - The simple stuff of real success in business

Real success in business is fairly simple.

But here's the rub: It's often not all that easy.

Well over 100,000 people read this newsletter because (we believe), they want a steady stream of insight and actionable information on succeeding in business. I also get a lot of email that mentions inspiration and encouragement. Inspiration and encouragement are pretty lofty concepts, but we'll try to keep them coming.

Some time ago, I promised we would publish a simple inventory of the topics that we would be addressing in the newsletter each week. I will do that in this issue. But first, a word about who we are writing this newsletter for:

Our target market consists of people who are committed to making more, while working less.

Historically, these are people whose incomes relied on effective marketing, sales, and time management.

For example, we have thousands of subscribers in each of the following categories:

Insurance sales (all kinds)

Stock brokers & financial advisors

Real estate, both commercial and residential

Training and education

Consulting of all kinds

Hi-tech sales people

Software sales

Sales of all kinds

Entrepreneurs

Business owners

Business leaders (more than 10,000 presidents and CEO's)

Sales managers

We reach people in every major country in the world, with more than 10,000 subscribers in Western Europe, 8,000 in Australia and New Zealand, and so on.

Information is everywhere today. And, while we will provide you with solid "battle-tested" information, our core philosophy is to help you get into -- and stay in -- action. If we can do that together, we can deliver on the promise of helping you make more, while working less.

Success stories like these are what keep us going:

"Who knew that I could make more working 3 days a week than I used to make working six days a week."


"I doubled my income using the information from one of your classes."


"I got a 40 percent boost in my income using your stuff."


"I am encouraged to keep going by reading your newsletters."


"I pick-up techniques that my competitors don't know about."


"You guys get me out of my rut."


"My husband and friends always want to know where I come up with these ideas."


"I see the world differently."


"My work is insane – I read to be reminded that sanity does exist."

We are producing this newsletter so that you and the ones you love can have a better life while you work less.

I love what I do, but I love my wife, my kids and my family more. I also happen to be pretty committed to making significantly more money every year I work.

I try to practice what I preach.

What to expect in the future

Here are the topics you can expect us to cover in the newsletter, in our e-Books, in our group coaching and in our consulting:

Insights that come from having goals and objectives: clarity of purpose.

Simple tactics, plans and techniques to get lots of people ready to buy what you sell. This makes selling much easier.

Simple sales techniques that are thoroughly field-tested.

Margin boost: How to increase margins and get happier clients in the process.

How to get more done in less time.

Leadership: How to get things done by working through others.

Tools: A big difference between the amateurs and the pros is the tools they know and use.

Each newsletter from here on will be relevant to one of those seven categories. We will continue to try to give you a steady stream of insight and actionable information on succeeding in business. And yes, we'll continue to try to inspire and encourage.

If you like the idea of learning how to charge what you are really worth, you might be interested in our upcoming Margin Boost class. The first of seven classes starts October 11th. More information about them will be available shortly.

Cheers,

Eric Albertson
Portland OR
September 13, 2007